#HavenAtWork is a campaign to raise awareness about the impact of domestic abuse on the workplace. We called for collective action and urged businesses to implement policies to support their employees.
If those of us working in branding, marketing and PR can take anything away from this, it is that hashtags and press releases are simply not enough anymore. Social Media was never intended to be the world’s shortest press release. The best social media campaigns may start with a hashtag but they go way beyond it. This is marketing and advertising at its best, a lesson in the business of Social Media.
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