Making a difference brick by brick
Reflecting on today’s radio interview with BBC Radio WM to promote The Haven’s buy-a-brick campaign. which also ended up being a feature on the BBC News website.
Reflecting on today’s radio interview with BBC Radio WM to promote The Haven’s buy-a-brick campaign. which also ended up being a feature on the BBC News website.
If those of us working in branding, marketing and PR can take anything away from this, it is that hashtags and press releases are simply not enough anymore. Social Media was never intended to be the world’s shortest press release. The best social media campaigns may start with a hashtag but they go way beyond it. This is marketing and advertising at its best, a lesson in the business of Social Media.
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